Companies need to have a real strategy, a process, and an almost constant evaluation of what is going on around each one of them.
They need to be ready, up-to-date, and show they can flexible enough to make their content - for sure their asset- reachable to anyone who wants access to it.
SEO and SEM are essential tools in analyzing data. Today, more than 50% of users reaching mainstream websites do so by searching the web.
Our experience developing major portals and ad campaign sites for clients such as Visa, Heineken, and others; allows us to mix content strategy, accessibility, & standards expertise and how search engine technology works bringing it to every project.