Responsibilities

• Development and execution of successful SEO strategies
• Guide content teams through keyword research
• Recommend fixes for technical SEO issues
• Optimize paid search copy, website content, and landing pages
• Report on aspects of SEO such as traffic and rankings, collect data
• Stay updated on current SEO and integrated marketing trends
• Analyzed customer sites, provided recommendations, and implemented improvements
• Preparation of detailed reports on strategy, keyword analysis, content, campaign results, etc.
• Work with editorial and marketing teams to drive SEO in content creation and scheduling
• Keyword analysis and SEO techniques used by competitors
• Stay up-to-date on SEO strategies and the latest Google algorithm changes to stay within search engine guidelines and best practices
• Compile and present results in executive-readable reports using Google Data Studio, Tableau, Microsoft BI
• Evaluate and improve website SEO, considering on-page, off-page, and technical SEO

Requirements

• Bilingual or advanced written and spoken English
• Experience in creating and optimizing content for the web
• Up-to-date knowledge of search engine optimization best practices
• Excellent ability to think creatively and strategically and identify and solve problems
• Experience with Google Analytics, Google Search Console, and Google Tag Manager
• Strong organizational, time management, and analytical skills
• Experience with any SEO tool (Semrush, Ahrefs, Moz, Screamingfrog, Deepcrawl, Conductor, etc.)
• Working knowledge of HTML, CSS, and JavaScript development and restrictions
• Expertise in developing presentations to delivering key messages