Dirtylife

Brand
Dirtylife
Dirtylife header
Dirtylife cap security

Designing Dirty Life means designing from wear and tear: fabrics that endure, seams that hold, silhouettes built to move, carry weight, and come home smelling like effort. This isn’t about fashion; it’s about craft, the street, the workshop, the site, and long shifts.

The identity lives in the tension between function and brutality. Saturated and contrasting colors, heavy typography. Every garment is a tool: used, broken, repaired, and used again.

Dirtylife logo
Dirtylife logo Industrial
Dirtylife logo Safety
Dirtylife logo Commercial
Dirtylife isologo red
Dirtylife isologo black
Dirtylife colors palette
Dirtylife card presentation
Dirtylife card presentation
Dirtylife banner with man working on tablet
Dirtylife banner with a person with their back turned, wearing work clothes
Dirtylife
Dirtylife brocures into table
Dirtylife banner with man working on tablet
Dirtylife banner with man working
Dirtylife banner 18 year olds
Dirtylife containers
Dirtylife danger tapes
Dirtylife safety strap
Dirtylife logo printed on fabric
Dirtylife mobile with screenshots of the website
Dirtylife illuminated billboard
Dirtylife measuring tape

* This work has been created within 451°, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.

No part of this content can be reproduced in any form or by any electronic or mechanical means including information storage and retrieval without permission from the creators or any other company or person who may have copyright ownership.

Visa Card Lab

Experience + UX/UI

Visa Innovation Card Lab