Charlie Pesti, a premier full-service Public Relations, Communications, and Marketing agency specializing in logistics and supply chain, partnered with us for a complete brand transformation. We led a full rebrand, including logo redesign, color palette, typography, and pattern creation, building a cohesive and elevated visual identity. We also redesigned their website to reflect their strategic positioning and developed branded materials for in-person events.
Brand Construction
The Pesti symbol is designed using a 4×4 grid system, with precise geometric proportions to ensure consistency and balance. Circular elements and 45-degree angles create a dynamic, harmonious, and forward-looking brand.
Build concept
At Pesti, our foundation is built on three essential pillars: Trust, Strategy, and Growth. These principles guide our work and define our commitment to our clients. We believe in growing together — our clients’ success is our success. By fostering trust, applying smart strategies, and focusing on sustainable growth, we ensure long-term value and impactful results.
* This work has been created within 451, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.
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Brand + Strategy
