TradeStation

TradeStation is an online trading platform for stocks, options, futures and crypto. As it expanded its offering and launched new products, it needed a refreshed identity and a flexible brand system that could make the world of trading feel more accessible, from the symbol to every digital touchpoint.

Branding

Challenge

Trading can feel complex and intimidating. TradeStation needed a brand that made it feel modern, innovative and within reach.

The work meant refining the symbol and wordmark, building an architecture for sub-brands and products, and creating a visual system flexible enough for digital platforms, campaigns and internal communication.

Final thoughts

TradeStation now has a brand that is a step ahead, just like the financial world it wants to build. Crypto is not cryptic anymore.

A refined symbol built on a precise grid, a teal-to-purple gradient, a custom icon set and a bold, confident voice come together across digital pieces, campaigns, posters, editorial material and merchandise.

Next projects.

All projects

(2016-25©)

SRC Icon Design

Brand + Icon Design + Guidelines

SRC Icon Design

Brand + Icon Design + Guidelines

Fantacycling

Branding + UX/UI

Fantacycling

Branding + UX/UI

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.

Let’s talk.

Tell us about your project—whether it’s brand, digital or marketing.

Get in touch.

Our team will get back to you ASAP to connect and talk about it.

What comes next.

Our team will give you options and talk through our process.