Visa's Economic Empowerment Institute provides a platform for the international exchange of policy ideas on Fostering Digital Equity and Inclusion, Unlocking Growth through Trade, and Imagining an Open Future for Payments. 451 worked on establishing a unique and distinguished brand framework without escaping the overall Visa brand values. Through the use of patterns we were able to build a recognizable system. The main icon represents the values of the entity, focused on growth, inclusion and acceptance.
* This work has been created within 451, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.
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