451º worked on incorporating Visa contactless payments that could be implemented within the newly launched Hudson Yards development in New York City. The core purpose was to integrate Visa branding into the existing Hudson Yards look, touch and feel, at every level of the development. 451º designed display banners in central areas and POS (Point of Sale) elements.
* This work has been created within 451, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.
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