UX/UI Design for Fintech: How to Prevent User Drop-Off and Stand Out in the Market

How we designed the experience and interface of Rappi Pay in a market where visual differentiation is becoming increasingly difficult

Brand Strategy Checklist: How to Clarify Positioning Before a Rebrand

A rebrand can be exciting. It creates momentum, gives internal teams something to rally around, and signals change to the market. But too many companies begin the process in the wrong place: visuals first, strategy second.