451º worked on exploring how Visa contactless payments could be implemented within the recently launched Hudson Yards initiative in New York's West side of Midtown. The core of execution was to merge the Visa brand into the existing HY visual LTFat every level of the experience, from large banners in central areas to elements at POS (Point of Sale).
* This work has been created within 451, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.
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