work

Visa Hudson Yards intervention

Brand + Experience + Marketing

Visa Hudson Yards New York
Visa Hudson Yards New York - Cash machine

451º worked on exploring how Visa contactless payments could be implemented within the recently launched Hudson Yards initiative in New York's West side of Midtown. The core of execution was to merge the Visa brand into the existing HY visual LTFat every level of the experience, from large banners in central areas to elements at POS (Point of Sale).

Visa Hudson Yards New York - Iconography
Visa Hudson Yards New York - The best way to pay in the new heart of New York
Visa Hudson Yards New York - City Visa Hudson Yards New York - City
Visa Hudson Yards New York - City Visa Hudson Yards New York - City
Visa Hudson Yards New York - City
Visa Hudson Yards New York - Agenda
Visa Hudson Yards New York - Agenda
Visa Hudson Yards New York - Agenda
Visa Hudson Yards New York - The best way to pay in the new heart of New York
Visa Hudson Yards New York - Shopping
Visa Hudson Yards New York - Icon gift Visa Hudson Yards New York - Icon dress Visa Hudson Yards New York - Icon cellphone Visa Hudson Yards New York - Icon horse
Visa Hudson Yards New York - Buffet
Visa Hudson Yards New York - Stairs

* This work has been created within 451, by its staff and members. Certain material has not been published or accepted by clients, but is being included as part of the design and exploration process.

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