What should I fix first to improve website conversion rate?

Start with high-intent pages (services, pricing, contact) and prioritize fixes that reduce friction: speed, clarity above the fold, CTA visibility, and form simplicity.

Why is mobile website optimization critical for lead generation websites?

Mobile users are more sensitive to speed and usability issues. Improving tap targets, readability, and form UX reduces friction and increases conversions.

How do I measure website conversion optimization improvements?

Track key lead events in GA4 (CTA clicks, form submissions, calendar bookings) and test changes like headlines, CTAs, form length, proof placement, and speed.

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10 Fixes to Improve Website Conversion Rates Fast

Welcome Fahrenheit Sans, our new brand font!

Please welcome our very own font, Fahrenheit Sans, named in close reference to our brand, Fahrenheit 451°, the temperature at which book paper catches fire and starts to burn.

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UX/UI

10 Fixes to Improve Website Conversion Rates Fast

March 12, 2026

UX/UI

Welcome Fahrenheit Sans, our new brand font!

September 5, 2024